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I have captured brands across Adelaide and other major cities around Australia. From food and beverage, to product launches AND service industries. My commercial photography and videography showcase my creativity, strategy and drive results.

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MEET TOM LANE

Photography, to me, is more than just a job; it’s an expressive outlet and an enduring passion.

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Food & Beverage

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Commercial

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NOTES

Food Photography At Hawker Bar, Adelaide South Australia If you’ve ever stared at a menu and said, “That dish looks amazing in the photo”, you’ve experienced the power of professional food photography. In Adelaide, food photographer services have evolved beyond snapping plates; they’re now critical tools in how restaurants, cafes and bars connect with customers. When someone Googles food photography Adelaide or Adelaide food photographer, they’re not just looking for images, they’re looking for visuals that sell food, build brands and elevate entire dining experiences. Food Photography At Hawker Bar, Adelaide South Australia Great food and beverage photography tells a story. It shows texture, colour and emotion in a way that makes someone sitting at home think I need to be there. That’s why commercial photographer skills matter, it’s not just point-and-shoot. It’s about understanding light, composition, mood and your business goals. When you invest in a professional who truly understands restaurant photography and marketing, every photo becomes an asset for your website, menu and social media. Search terms like creative food imagery and high-resolution photography aren’t just keywords, they represent the outcomes that restaurants in Adelaide are chasing right now. These images get shared, they grab attention, and they get people off the couch and into your chairs. And when food shots are done well, they make even the simplest dish feel iconic. That’s the real value of Adelaide food photography, it’s not decoration, it’s conversion. It’s not art for art’s sake, it’s visual storytelling that drives real business growth. Food Photography At Hawker Bar, Adelaide South Australia

Why Adelaide Food Photography Is More Than Just Pretty Pictures

Good Burger Adelaide

Asha, Adelaide South Australia | Food Photography Take a look through my recent food photography shoot at one of Adelaide’s favourites, Asha. The goal for this shoot was to capture a range of marketing assets showcasing their new food and cocktail menus. We went for a refined, warm, and moody look that complemented the cozy feel of the venue perfectly. Below are a few samples from what was a huge shoot, so many incredible colours and textures came through across the full set of food photography images. I incorporated a range of wooden tones that tied beautifully into the colour palette we were aiming for, and I loved how the herringbone flooring subtly featured throughout. It was an absolute joy to shoot again at Asha, Goodwood. A new menu deserves exceptional photography, and having a strong set of images is always invaluable for marketing, publications, and showcasing what your business has to offer. Asha is truly one of Adelaide’s hidden gems, if you’re looking for a restaurant with a unique offering and unmatched hospitality, make sure to check out Asha in Goodwood. Adelaide’s food scene continues to grow, and it’s always exciting to capture that energy through food photography. Shoots like this one are all about bringing the personality of a venue to life, from the textures and tones of each dish to the overall atmosphere that makes dining out in Adelaide so special. Whether it’s a restaurant, café, or bar, professional food photography plays such a vital role in helping Adelaide businesses stand out online. High-quality visuals not only showcase your menu but also tell the story behind your food, your team, and your venue, all of which connect directly with your audience. Cheers,Tom

Asha, Goodwood. Food Photography

Saigon Social, Hendon South Australia. Food Photography Shoot! An amazing recent Food Photography project here in Adelaide, South Australia. These images are all part of my bite size food photography packages which focus primarily on shorter onsite times with select focus points. The focuses for this shoot was to provide food photography covering the start to finish process of the hero items from Saigon Socials menu. I captured a range of assets showcasing the prep and process which supports the final product images. I really wanted to carry the warm vibes through in post production so really pushing those orange tones to create a cozy and inviting look for Saigon Social! I've attached 12 shots from the food photography shoot at Saigon Social below (we got a lot done in a small amount of time). The shoot highlights not only the product, but the love and time put into each and every dish that hit's the table! This type of shoot is perfect for any Adelaide based business wanting to dip their toes into food photography for their business, but is also amazing for businesses with an established page that just want to focus on a few main points, or to top up their existing content library! It was great to partner up with the team from Alpha Visuals to facilitate this shoot! If your business could do with some fresh, new and exciting images get in contact today

Saigon Social, Food Photography

I recently had the privilege of capturing the Annual Mark Jolly Awards at the beautiful Victoria Park Social Club in Adelaide, South Australia. It was an incredible night filled with energy, great people, and seamless coordination from the event team who pulled it all together perfectly. The client reached out looking for professional event photography that would showcase the atmosphere, the guests, and the overall vibe of the night. My goal was to capture the excitement and storytelling moments that make Adelaide events like this so special. All photos were delivered within 48 hours, making it easy for guests to share and post while the night was still fresh in their minds, something that’s key for keeping your event marketing alive long after the night ends. If you’re hosting a corporate function, award night, private event, or celebration in Adelaide, I’d love to help you capture it. Professional Adelaide event photography ensures you have stunning visuals to share, promote, and remember. Send through an enquiry today, and let’s make your next event one to remember!

Mark Jolly Awards Night

How to Tell a Story Through Food and Beverage Photography

Restaurant Marketing: Why Imagery Matters for Adelaide Businesses

The Secret to Capturing Cocktails in Adelaide Bars

Restaurant Photography Tips: How to Showcase Your Menu Online

The Role of Hospitality Photography in Attracting Diners!

Why professional food photography is crucial for your restaurant!

In the modern era your digital presence has never been more important! Acquiring eyeballs and converting them into consumers can be won or lost with the wrong content direction. When a lot of people think of content they think pretty photos of products, but is this really captivating? Is this what the consumer is really looking for? Well the answer unfortunately is no! Whilst showcasing your product is important what consumers are being driven away from is being sold to! So the next question is how do we showcase our product in a meaningful and captivating light through the medium of photography. Tell stories! The art of photography is all about telling stories within a singular frame! The modern consumer is filled with FOMO and tailored imagery is how we ignite that FOMO! Images of groups of people smiling and sitting around a table enjoying a brunch or friends cheersing drinks at a bar, these types of images in comparison to just a stand alone product shot, a cocktail on a bar or a coffee on a table showcase more than just the product but sell the experience and story. Get involved! It’s been shown time and time again that people love to see people! An example of this is an image of a stand alone coffee vs. an image of a person smiling taking a sip of said coffee. Yes, taking an image of a stand alone coffee is simple and easy, but when we are talking captivating content image 2 will provide greater interaction. The goal is always to look at what you are trying to promote then trying to integrate people or action into the image. Below are some more examples to help! Image 1 Image 2 A Drill A Tradie drilling into a beam on site A Coffee Machine A barista with a big smile making coffees A Cocktail Shaker A bartender shaking a cocktail and pouring a drink See how quick and simply you can turn a boring and stale image into something that tells a story and is much more captivating! Work on quality over quantity! Creating high engaging content is a challenging process and creating it in high volume takes time and understanding! My best advice is to take it month by month, work out how many times a week you want to be posting photos and then note down what your core focuses are. From there it’s simple to utilise the focus point and decide how you’re going to tell that story, work image by image and ensure everything you post is captivating and engaging! Stop selling and start telling stories, the sales will come naturally with captivating content! Tom Welcome To The Club

Boost Your Business with Captivating Photography 📷

Content Shoots are always a very very exciting time, but in all of the hustle and bustle to get things happening often business owners overlook a few crucial steps in ensuring the successfulness of the content shoot. What are we focusing on?
The first step, although simple, is the cornerstone of success for your next content shoot! What are you looking to highlight, promote, focus with this content! It’s crucial to identify what the content will be used for prior to creating it to guarantee you’re able to execute the marketing plan properly! Capturing whatever you feel like on the day is a 1 way ticket to missing out on what’s really necessary!

For example, I am a coffee shop owner looking to sell more takeaway coffee. The content required to showcase this across our social media is to capture the simplicity of our takeaway ordering system, showcasing our extensive range of take away beverages and really hammering on the convenience aspects! We cannot achieve this if we spend 80% of the shoot showcasing the new dine in lunch menu! I know this might seem simple but often can be overlooked. Take some time to think carefully about what you want to promote and design content that will best achieve those goals!
How do you want it to look?
Now we’ve got an understanding on what we’re focusing on, it's important to work out how that is actually going to look! Obviously you’ve hired a content creator that aligns with the style and overall look you want for you business, but prior to the shoot is the best opportunity to provide your input (as once things are shot is much harder to adjust the overall direction of the content)

This can be as simple as sourcing some inspo snaps on pinterest and collating them into a board or finding other businesses that have your desired look and utilising that as a source of inspiration (not blatantly copying) for what you’re looking to achieve! In this stage it is also beneficial to write a list of descriptive words that match what you’re trying to achieve, bright, dark, moody, clean, chaotic and so on that your content creator can utilise to help guide their approach!
Whats required to ensure that we can get results
Nos the final step in ensuring things run as smoothly as possible! What and who is required to make the above possible! It may sound simple but as a content creator who’s worked across over 1000 projects this is the step where the wheels come off the wagon!

This list should cover all props, backdrops, dishes, products and any other relevant items that are required in creating the vision listed above! This list should also include the relevant people required in making the vision happen too! For example, for a cocktail shoot it may be all the elements required to make the cocktail, a clean workstation and a bartender (Use specific person's name) that can completely concentrate on the content creation for 60 minutes. This ensures not only that all the props and items are ready but the specific bartender also knows they are required to help with the project! Bonus Tip: Putting all of this information into a concise document that all parties can access throughout the process will help simplify things and ensure that the content creator you have invested in can accurately deliver on what's required for the businesses marketing direction! I hope that these simple tips help you with your next content shoot! Just remember the key to ensuring success is planning before creating! Tom

The 3 Keys to ensuring a successful Content Shoot!

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