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Food & Beverage
Commercial
Want to see my work?
they say "photograph what you love" and man do I love food and hospitality...
I have captured brands across Adelaide and other major cities around Australia. From food and beverage, to product launches AND service industries. My commercial photography and videography showcase my creativity, strategy and drive results.
Some of the brands I've worked with
By Tom Lane
I’m Tom Lane, an Adelaide based Commercial Photographer and Videographer, working with brands across Adelaide and Australia to create imagery and films that don’t just tell a story, they make people feel part of it.
For me, photography and videography are more than creative tools. They’re powerful mediums for connection. Every frame is an opportunity to show your audience who you are, what you stand for, and why your brand matters. My background in marketing means I approach every project with both artistry and strategy, crafting visuals that are beautiful, but also designed to inspire action and drive results.
My passion for the Food & Beverage industry started years ago, in a busy pub where I first saw the way food could bring people together. Laughter over shared plates, milestones celebrated with a toast, those moments stayed with me. Today, whether I’m capturing the perfect pour in a cosy Adelaide café or producing a large-scale product launch in Melbourne, that same passion drives the work I create.
From concept to delivery, my mission is clear: to help brands tell their stories through commercial photography and videography that is bold, authentic, and unforgettable.
